The Christmas Eve problem
Every business has lived it: 3pm on Christmas Eve, everyone leaving, and someone remembers the phones — cue a panicked greeting recorded in a coat. Holiday routing deletes the ritual: the system holds a calendar of UK bank holidays plus your own closures, and on those dates the phones automatically play the right greeting, route to the right place (voicemail, on-call mobile, or the AI receptionist that takes bookings while you're off), and return to normal at reopening — no human memory involved.
Beyond the big holidays
The same engine handles the small stuff: early-closing Fridays, the annual stocktake, the team away-day, that one Tuesday the whole trade shuts. Each exception carries its own greeting and destination, set in the portal in a minute — and recurring dates recur, so next year's bank holidays are already done. Pair with time conditions (the everyday open/closed logic) and your phones' behaviour finally matches reality every single day, which callers experience as simple competence.
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Frequently asked questions
Does it know UK bank holidays automatically?
Yes — the UK calendar is built in and updates itself. You add only your business-specific closures.
Can different sites have different holiday rules?
Yes — per-site, per-department calendars. The Birmingham branch's stocktake doesn't close Wolverhampton's phones.
What should holiday calls actually do?
Our honest default: a warm dated greeting, an emergency route if you have one, and the AI receptionist capturing bookings — closed shouldn't mean losing January's customers.