Recalls, collections and the ringing phone
The rhythm of an optical practice is recall-driven: patients due their two-year test, lenses arriving for collection, adjustments booked in. Each touchpoint is a call or a text — and each missed call is usually a patient quietly drifting to a multiple on the high street. Modern call handling changes the pattern: reception sees who's calling before answering, collection-ready texts replace time-consuming outbound calls, recall SMS lands where letters get ignored, and an AI receptionist books tests when the practice is with patients or closed. For independents competing with national chains, answering every call is the cheapest competitive advantage available.
The complete stack for opticians
| Service | What it does for you |
|---|---|
| Business broadband | Dependable connectivity for your practice management system, OCT image uploads and card payments, with failover. |
| Phone systems | The appointment line handled properly — caller display, queues for recall-season surges, and voicemail-to-email so no message is lost. |
| AI receptionist | Books eye tests and contact lens appointments into real diary slots when your team is in the testing room — or it's 7pm. |
| Business WiFi | Fast coverage everywhere it's needed, with guest, staff and payment networks kept safely separate. |
| CCTV | HD coverage of the places that matter, viewable from your phone, professionally installed. |
| Business mobiles | SIMs on every major network, shared data, one clear bill for the whole team. |
Quick check: see what switching could save with our 30-second savings calculator — no email needed to see the number.
Frequently asked questions
Can the phone system show the patient record when they call?
Yes — with integration to popular optical practice systems, reception sees who's calling and can open the record before answering. Tell us what you run and we'll confirm the fit.
Can you send collection and recall texts automatically?
Yes — 'your glasses are ready' and recall-due texts go automatically from your system, replacing outbound call time and reaching patients letters don't.
Does the AI receptionist understand optical bookings?
It's trained on your diary rules — test lengths, which clinician does contact lens checks, collection vs appointment — and books accordingly, escalating anything unusual to your team.
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Tell us how your optician actually runs — we'll recommend the right setup and quote it honestly. No hard sell.