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Case Study By Alex Morgan · March 2026 · 8 min read

Case Study: Full Fibre Installation for a Staffordshire Manufacturing Business

A Staffordshire manufacturer was losing £3,000+ per incident in downtime caused by unreliable FTTC broadband. Here's how a full-fibre upgrade with Starlink failover solved it permanently.

🏭 The Business

A precision engineering manufacturer based on an industrial estate near Cannock, Staffordshire. 85 employees, operating three shifts. The business runs CNC machinery with cloud-based programming software, uses VoIP for all communications, and relies on cloud ERP for production scheduling and customer orders.

⚠️ The Problem: Unreliable FTTC on an Industrial Estate

Industrial and business parks built in the 1980s–2000s are notoriously poorly served by FTTC broadband. The Cannock site had a 'up to 80Mbps' FTTC line that delivered a peak of 34Mbps during quiet periods and regularly dropped to under 10Mbps during business hours. Worse: the line dropped completely an average of 1.8 times per month.

Each outage caused: VoIP phones going dead (the company's ISDN backup had already been removed), cloud CNC software losing connection mid-job, and production scheduling inaccessible. Management estimated each outage cost £3,200 in lost production, machine idle time and rescheduling.

MetricBefore Upgrade
Connection typeFTTC (copper to cabinet)
Contracted speed80Mbps down / 20Mbps up
Actual peak speed34Mbps down / 8Mbps up
Business hours speed8–18Mbps down / 3–6Mbps up
Outages per month1.8 average
Cost per outage~£3,200 (management estimate)
Annual downtime cost~£70,000

🔍 Site Survey and Options Assessed

Telexico surveyed the site and checked infrastructure availability. Findings:

  • Openreach had Full Fibre (FTTP) available to the industrial estate — but the existing duct from the cabinet to the building was shared with several other units and BT's cabinet equipment was at capacity.
  • CityFibre had no planned rollout for this postcode within 18 months.
  • A leased line was quoted at £680/month — significantly more expensive than the FTTP alternative.
  • Starlink Business had clear sky access from the roof — viable as a failover.

Recommendation: Openreach FTTP at 1Gbps (£89/month), with a Starlink Business installation (£140/month hardware amortised + subscription) as an automatic failover managed by Telexico's Assure-X controller.

📅 Installation Timeline

PhaseDurationNotes
Openreach survey and orderWeek 1Clean survey — no wayleave needed
Openreach installationWeeks 4–6Engineer ran new duct to building
Starlink dish installationWeek 5Roof mount, 2-hour install
Assure-X failover configWeek 6Automatic switchover configured
Go-live and testingWeek 7Parallel run with old FTTC for 5 days
Old FTTC ceasedWeek 8FTTC contract cancelled

✅ Results: 6 Months Post-Installation

MetricBeforeAfter (6 months)
Connection typeFTTCFTTP 1Gbps + Starlink failover
Business hours speed8–18Mbps940Mbps+ consistently
Upload speed3–6Mbps110Mbps (FTTP) / 40Mbps (Starlink)
Outages (main line)1.8/month0
Failover activationsN/A2 (Openreach maintenance windows)
Failover downtimeN/A0 — automatic switchover
Monthly broadband cost£65 (FTTC)£210 (FTTP + Starlink)
Estimated annual saving£65,000 (downtime eliminated)

The net saving — downtime cost eliminated minus increased broadband cost — is approximately £63,600 per year. The payback period on the Starlink hardware investment (£750) was under 2 weeks.

Is your business on an industrial estate with poor broadband? Telexico surveys and upgrades connectivity for manufacturing and industrial sites across the Midlands.

Book Free Site Survey →